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Monster Mansion campaign logo with Halloween-inspired typography and spooky visuals.
Close-up of a person screaming with green lighting, creating a spooky atmosphere.

Awarded 2 Bronze Effies at Effie Latam, a Silver Effie Brazil,
and a Shortlist at El Ojo, 2024.

 

This 'unreality' show brought Fanta's spooky Halloween spirit to life, following creators
as they faced eerie challenges to escape a haunted mansion while navigating
the bilingual dynamics of Spanish and Portuguese. Released weekly on YouTube,
it captivated audiences across Brazil and Latin America.

As a creative assistant, I participated in client and production meetings conducted
in English, contributed to the back-and-forth process of refining episodes, and supported the trilingual set during production. The project deepened my understanding of
large-scale campaigns and honed my skills in cross-cultural collaboration.
 

Client: Fanta
Agency: Wunderman Thompson Brazil
Role: Creative Assistant

Black-and-white close-up of a person with a serious expression against bold text.
Haunted mansion window glowing red, featuring a face in the center.
Person screaming with red lighting in a haunted mansion setting.
Black-and-white close-up of a smiling mouth.
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